Studied Visual Arts and Design in Groningen (NL). Subsequently worked for various well-known design agencies in Amsterdam. As a freelance designer and illustrator she continued to work on different assignments and taught at Mediacollege Amsterdam. Until the love for mountaineering led her to Switzerland.

In Zurich she deepened her knowledge in the area of user interface and user experience design. She worked on a wide variety of projects from book design to Swiss television. Until starting at Zeix in September 2021, Cindy was the design lead in an industrial startup with machine learning services.

In addition to mountaineering, she enjoys drawing comics and is a passionate speed skater.

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Design used to be fairly straightforward, but the field keeps growing as do new technologies. As eco systems grow, so does the complexity. The basics though are still the same: to combine elements into something new, like alchemy. For me the most important elements of good design are: curiosity, research, distinction, purpose, end user, and sustainability. It’s fun to be a design alchemist, with all new possibilities and explorations.